
Clear Creative are proud to have designed the current marketing literature for Novoferm Europe. Work includes sales brochures, technical brochures, advertising campaigns and exhibition work.
Novoferm asked us to take a different approach to what the majority of their industry does – showing straight on photography of garage doors.
Our approach was to combine royalty free lifestyle photography with art directed product location shots and then combine both using Adobe Photoshop. This gave Novoferm the flexibility of having stand alone product shots whilst being able to add lifestyle shots of their choosing – it also made it more economical in that they didn’t have the high model agency and image rights costs usually attached with location/model photo shoots.
To see how we did it click here